mmi Blog

Oct 03, 2023 • 5 min read

5 Tools to Help Your Beauty Brand Hit 2024 Revenue Targets

Apr 04, 2023 • 5 min read

media, influencer marketing

How to Drive the Best Outcomes From Your Beauty Brand’s Communications Campaigns

Mar 21, 2023 • 3 min read

media, influencer marketing

How to Use Influencer Marketing Insights to Improve Your Campaign ROI

Mar 07, 2023 • 6 min read

etail, media, influencer marketing

5 Ways Beauty Brands Are Driving Marketing Innovation in 2023

Feb 14, 2023 • 4 min read

media, influencer marketing

Automate These 4 Laborious Tasks to Optimise Your Influencer Strategy

Feb 07, 2023 • 5 min read

media, influencer marketing

6 New Ways to Work With Beauty Influencers in 2023

Feb 02, 2023 • 4 min read

Your 3-Point Guide to Optimising the Digital Shelf for Fragrance

Jan 31, 2023 • 4 min read

How Are Beauty Brands Embracing a Circular Economy?

Jan 24, 2023 • 3 min read

media, influencer marketing

The Top 20 UK Skincare Influencers During Q3 2022

Jan 17, 2023 • 2 min read

Achoo and influencerCONNECT join forces to become: influencerIMPACT

Jan 12, 2023 • 2 min read

media, influencer marketing

Why You Need to Know Your Beauty Brand’s Ranking in the Media

Jan 04, 2023 • 4 min read

media, influencer marketing

The Cost of Influencer Marketing & Advertising on TikTok

Dec 20, 2022 • 6 min read

media, influencer marketing

5 Content Trends From the Best Skincare Brands On TikTok

Dec 13, 2022 • 5 min read

How to Pick Your Beauty Etail Competitive Benchmarks

Dec 06, 2022 • 4 min read

etail, media, influencer marketing

5 PR and Marketing Trends Beauty Brands Need to Know for 2023

Dec 01, 2022 • 3 min read

How to Pick Your Competitive Benchmarks in Beauty Media

Nov 24, 2022 • 6 min read

etail, media, influencer marketing

Advice for Beauty Brands: How To Plan Your Product Launch

Nov 22, 2022 • 3 min read

etail, media, influencer marketing

Just In: The Top 10 UK Beauty Influencers During Q3 2022

Nov 18, 2022 • 3 min read

etail, media, influencer marketing

How to Maintain Your Beauty Brand’s Presence Beyond Black Friday

Nov 10, 2022 • 5 min read

media, influencer marketing

How to Launch a New Beauty Product on TikTok: 5 Tips to Know

Nov 08, 2022 • 8 min read

The 20 Most Popular Beauty Advent Calendars in 2022 (So Far!)

Nov 04, 2022 • 4 min read

This is How Beauty Brands Are Taking On BeReal

Nov 02, 2022 • 4 min read

media, influencer marketing

How Influencer Marketing is Changing In 2022 – and Beyond

Oct 27, 2022 • 4 min read

media, influencer marketing

9 Must-Have Features to Look For in an Influencer Marketing Platform

Oct 20, 2022 • 3 min read

How to Manage Your Beauty Brand’s Pricing Through the Cost of Living Crisis

Oct 18, 2022 • 5 min read

5 Ways Beauty Brands Can Use Data to Work More Effectively

Oct 12, 2022 • 1 min read

Meet Mathilde Goyeneche - our new eTail Insights Manager

Oct 07, 2022 • 8 min read

media, influencer marketing

How To Build a Successful Influencer Marketing Strategy

Sep 28, 2022 • 3 min read

What are Traditional Premium Beauty Brands Doing on TikTok?

Sep 22, 2022 • 3 min read

5 Ways to Check How Your Beauty Brand is Represented by Your Retailers

Sep 20, 2022 • 1 min read

Say Hi to our new CTO - Kishan Kumar

Sep 15, 2022 • 3 min read

UK Beauty Editorial Coverage is Down 22% in 2022

Sep 13, 2022 • 3 min read

Just In: How Your mmi Media Data is Being Enhanced

Sep 08, 2022 • 5 min read

5 Tricks to Streamline Your Beauty Brands Online Path to Purchase

Sep 06, 2022 • 5 min read

Are Beauty Ecommerce Tracking Tools Worth the Investment?

Aug 31, 2022 • 5 min read

5 Tips for Planning an Effective Ecommerce Strategy

Aug 25, 2022 • 4 min read

The 8 Essential Elements of a Best Practice Beauty Product Page

Aug 17, 2022 • 2 min read

Your Complete Guide to eCommerce Excellence for Beauty Brands

Aug 12, 2022 • 2 min read

etail, media, influencer marketing

4 Advantages of Your Beauty Brand Tracking Revenues on Influencer Campaigns

Aug 03, 2022 • 4 min read

media, influencer marketing

6 of the Very Best Beauty Posts on TikTok

Jul 27, 2022 • 4 min read

etail, media, influencer marketing

What’s Next for Beauty Travel Retail in Europe?

Jul 19, 2022 • 4 min read

etail, media, influencer marketing

Why are Beauty Brands Embracing the Metaverse?

Jul 13, 2022 • 3 min read

etail, media, influencer marketing

How is Inflation Impacting Prices in the Beauty Industry?

Jul 07, 2022 • 3 min read

etail, media, influencer marketing

These are the top cosmetics products and brands on TikTok

Jul 05, 2022 • 3 min read

etail, media, influencer marketing

Which Influencers Drive Revenue For Your Beauty Brand?

Jun 29, 2022 • 2 min read

etail, media, influencer marketing

New for You: mmi Media Launches Broadcast Tracking

Jun 23, 2022 • 3 min read

4 Benefits of Standardising Global Media Tools for your Beauty Brand

Jun 16, 2022 • 1 min read

Just In: mmi Launches mediaPRO Regional

Jun 14, 2022 • 7 min read

media, influencer marketing

Revealed: The Top 10 UK Beauty Influencers - Q1 2022

Jun 09, 2022 • 3 min read

etail, media, influencer marketing

6 Ways to Make Q4 the Best Yet For Your Beauty Brand

Jun 07, 2022 • 3 min read

media, influencer marketing

How to Use Beauty Influencer Demographics to Find the Best Fit For Your Brand

May 31, 2022 • 3 min read

media, influencer marketing

These are the Skincare Brands Smashing it on TikTok

May 26, 2022 • 8 min read

etail, media, influencer marketing

These are the 10 Most Visible Brands From Father’s Day 2021

May 24, 2022 • 4 min read

media, influencer marketing

How to Launch a Makeup Product Using Influencers

May 19, 2022 • 3 min read

media, influencer marketing

What is Social Commerce? Your Complete Guide

Apr 28, 2022 • 3 min read

The Future of Media Monitoring in the Beauty Industry: Benchmarking, Social Commerce & Beyond

Apr 21, 2022 • 5 min read

Top 5 beauty advent calendars to Inspire your 2022 strategy

Apr 13, 2022 • 3 min read

5 Ways to Measure the ROI of Your Digital Shelf Tracking Solution

Apr 06, 2022 • 4 min read

6 Key KPIs to Measure the Success of a Beauty Product Launch

Mar 29, 2022 • 4 min read

How Top Beauty Brands Approach Influencer Marketing

Mar 22, 2022 • 4 min read

7 of the Fondest Scent Memories From the mmi analytics Team

Mar 17, 2022 • 3 min read

How to Automate Data Collection for Discounts On Your Beauty Products

Mar 08, 2022 • 4 min read

How to Plan Your Beauty Gifting Strategy for Mother’s Day

Mar 03, 2022 • 1 min read

mmi Analytics acquires influencer marketing startup Achoo

Mar 01, 2022 • 3 min read

media, influencer marketing

How to Identify and Work With the Best Makeup Influencers

Feb 25, 2022 • 2 min read

Revealed: The Beauty Media Data to Know From 2021

Feb 22, 2022 • 2 min read

Reclaim Your Weekends With Our Instagram Stories Tracking Service

Feb 17, 2022 • 2 min read

How to Optimise Co-Op Advertising ROI Over the Q4 Period

Feb 15, 2022 • 2 min read

This Data Shows Just How Resilient the Fragrance Industry Is

Feb 08, 2022 • 3 min read

How to Connect With and Measure the Best Skincare Influencers for Your Beauty Brand

Feb 01, 2022 • 3 min read

The Top 20 Sustainable Beauty Influencers in 2021

Jan 25, 2022 • 2 min read

Just In: 60 Beauty Journalists Added to the mmi mediaPRO List

Jan 20, 2022 • 3 min read

How to Use Categorisation When Tracking Beauty Media Mentions

Jan 11, 2022 • 3 min read

Is Your Beauty PR Strategy Delivering Competitive Advantage?

Jan 06, 2022 • 1 min read

Meet mmi’s new Media Account Directors: Tara and Sahiba

Dec 30, 2021 • 2 min read

The Top Fragrance Advertisers on Retail Sites for Black Friday 2021

Dec 23, 2021 • 5 min read

How to Stop Erosion of Your Beauty Brand’s Value Market Share

Dec 16, 2021 • 3 min read

How Our Etail Scorecard Drives Ecommerce Excellence For Beauty Brands

Dec 10, 2021 • 4 min read

How to Maximise Your Sales On Amazon Premium Beauty

Nov 30, 2021 • 3 min read

Why Have Beauty Sales Not Reached Pre-Pandemic Levels?

Nov 25, 2021 • 2 min read

Just Launched: mmi’s Instagram Reels Tracking Feature

Nov 11, 2021 • 3 min read

media, influencer marketing

Why Its Important to Benchmark Your Beauty Brand on TikTok

Nov 04, 2021 • 5 min read

etail, media, influencer marketing

How to Drive Digital Transformation in Prestige Beauty

Oct 28, 2021 • 2 min read

media, company news

This is How Huda Beauty Refined Their Media Monitoring

Oct 21, 2021 • 2 min read

How to Analyse Cosmetics Shades on the Digital Shelf

Oct 12, 2021 • 4 min read

How to Track Media & Etail Data in the Most Cost-Effective Way

Oct 07, 2021 • 4 min read

media, influencer marketing

6 Things to Look for When Choosing a Beauty Media Monitoring and Insight Partner

Sep 30, 2021 • 3 min read

How to Monitor Co-Op Ads to Determine SOV and Campaign Compliance

Sep 21, 2021 • 1 min read

Cheryl McDonald joins mmi Analytics senior leadership team

Sep 16, 2021 • 2 min read

Tracking Your Beauty Media Coverage Just Got Easier

Sep 08, 2021 • 2 min read

Join mmi at the Beauty Trends and Innovations Conference - 15th September

Aug 31, 2021 • 3 min read

How to Refine Your Fragrance Gifting Strategy with Learnings from 2021

Aug 19, 2021 • 3 min read

5 Ways Sustainable Beauty Messaging Has Changed in 2021

Aug 05, 2021 • 2 min read

Just In: New Titles Have Arrived On the mmi mediaPRO List

Jul 27, 2021 • 3 min read

Which Beauty Brands are Investing the Most in TikTok Paid Partnerships?

Jul 22, 2021 • 6 min read

How to Optimise a Fragrance Launch Using Data Insights

Jul 15, 2021 • 5 min read

4 Key Ways Beauty Brands Can Bounce Back From COVID

Jul 08, 2021 • 3 min read

How to use Competitor Insights for Your Black Friday 2021 Pricing Strategy

Jul 02, 2021 • 1 min read

Kevin Flaherty joins mmi Analytics senior leadership team

Jun 24, 2021 • 3 min read

How to Harness the Power of Beauty Retailers’ Social Media Channels

Jun 18, 2021 • 3 min read

How Beauty Brands Can Maximise Travel Retail Sales This Summer

Jun 10, 2021 • 3 min read

Why Media Messaging is Important for Driving Beauty Product Sales

Jun 03, 2021 • 3 min read

3 Ways Global Beauty Brands Can Standardise Media Reporting Across All Markets

Jun 01, 2021 • 4 min read

3 Ways to Identify Why Your Product Launch Sales Didn’t Soar

May 27, 2021 • 3 min read

How Beauty Brands Can Bounce Back After COVID-19

May 25, 2021 • 3 min read

media, influencer marketing

This is How Beauty Influencers Are Driving Sales

May 13, 2021 • 4 min read

Why Online Product Pages Are the Most Important Step in the Customer Journey

May 11, 2021 • 3 min read

How to Maximise Your Co-Op Ad’s Reach with Share of Voice Data

May 06, 2021 • 3 min read

Why Competitors' Media Data is Key For Planning a Beauty Product Launch

Apr 29, 2021 • 3 min read

Why Beauty Brands Should Track Online Selling Price Against RRPs

Apr 22, 2021 • 4 min read

2 Ways to Protect Your Beauty Brand From the Grey Market

Apr 15, 2021 • 3 min read

Why the Supplier-Retailer Relationship is Important in Beauty Ecommerce

Apr 13, 2021 • 3 min read

How Unauthorised Online Sellers Are Eating Into Your Beauty Brand’s Revenue

Apr 09, 2021 • 4 min read

5 Ways Beauty Brands Can Use Data to Achieve Their Objectives

Apr 06, 2021 • 3 min read

What is Earned Media Value (EMV) and Why is it Important?

Mar 25, 2021 • 5 min read

etail, influencer marketing

6 Statistics That Prove the Power of Influencer Marketing

Mar 23, 2021 • 4 min read

etail, influencer marketing

How Do I Plan Influencer Marketing Outreach By Media Type?

Mar 19, 2021 • 3 min read

etail, influencer marketing

Discover influencerCONNECT And Change The Way You Connect With Influencers

Mar 11, 2021 • 6 min read

6 Ways Covid-19 Has Impacted the Beauty Industry

Mar 09, 2021 • 2 min read

Big News: My Market Insight is Rebranding With a New Name

Feb 25, 2021 • 4 min read

media, influencer marketing

How to Ensure Your Beauty Influencer Programs Will Drive Success

Feb 23, 2021 • 4 min read

media, influencer marketing

How Much Should I Invest in Influencer Marketing for a Strong ROI?

Feb 16, 2021 • 3 min read

4 Reasons to Benchmark Editorial Performance Against Competitors

Feb 09, 2021 • 3 min read

The Importance of a Clear Pricing Strategy for Retailers

Feb 04, 2021 • 3 min read

How Do I Engage with Retailers When I Can’t Talk About Price?

Feb 02, 2021 • 3 min read

The Importance of Amazon in Beauty eCommerce

Jan 26, 2021 • 4 min read

media, influencer marketing

How Can I Link ROI to Beauty Influencer Campaigns?

Jan 21, 2021 • 3 min read

3 Things to Know When Investing in a Brand Ambassador

Jan 19, 2021 • 4 min read

media, influencer marketing

5 Ways to Measure Authenticity of Beauty Influencers

Jan 12, 2021 • 4 min read

7 of the Best Ways Beauty Brands Are Using TikTok

Dec 29, 2020 • 4 min read

How COVID-19 is driving digital transformation in the beauty industry

Dec 24, 2020 • 4 min read

9 Need-to-Know Insights From the Digital Fragrance Market in 2020

Dec 22, 2020 • 3 min read

Why Automated Tracking of Online Co-Op Advertising is Vital to Increasing Sales

Dec 17, 2020 • 3 min read

Why beauty brands should use data to monitor competitor pricing

Dec 15, 2020 • 3 min read

Why You Need to Track Promotional Activities Using eTail Analytics

Dec 10, 2020 • 3 min read

5 Components of Retailer Ad Compliance and How to Check Them

Dec 03, 2020 • 4 min read

How to Gain Competitive Advantage Using eCommerce Analytics

Dec 01, 2020 • 3 min read

How 2020 is Changing the Fragrance Market’s Gifting Landscape

Nov 26, 2020 • 6 min read

How Brands Are Driving Innovation in Beauty eCommerce

Nov 24, 2020 • 3 min read

How Fragrance Brands Can Boost Their Christmas Co-op Ads

Nov 19, 2020 • 3 min read

How to Measure Online Fragrance Stock levels During the Holiday Period

Nov 17, 2020 • 3 min read

4 Ways to Maintain Fragrance Brand Equity During Peak Sales Periods

Nov 12, 2020 • 2 min read

Why Brands Need to Track Christmas Promotional Activities with eRetail Analytics

Nov 10, 2020 • 3 min read

Why Fragrance Brands Should Rethink Online Stock Levels This Christmas

Nov 05, 2020 • 5 min read

How SEO Helps Brands Win the Digital Shelf

Nov 03, 2020 • 4 min read

5 Tips for Increasing Online Fragrance Sales This Christmas

Oct 27, 2020 • 3 min read

Why Standardisation of Media Analysis is Important to Global Teams

Oct 22, 2020 • 5 min read

5 Reasons Beauty Co-op Retailer Ads Fail

Oct 20, 2020 • 5 min read

10 Fragrance Industry Statistics Brands Need To Know

Oct 15, 2020 • 4 min read

The importance of images on the digital beauty shelf

Oct 13, 2020 • 4 min read

How Beauty Brands Can Prepare For Black Friday

Oct 09, 2020 • 7 min read

What we can learn from beauty digital disruptors

Oct 06, 2020 • 5 min read

How to Use Fragrance eRetail Analytics to Increase Sales

Sep 29, 2020 • 3 min read

How To Get The Most From Beauty Retailers With Ad Tracking

Sep 25, 2020 • 3 min read

3 Ways Ad Tracking Can Boost Your Share of Voice on Third Party e-Retailers

Sep 23, 2020 • 5 min read

Prestige Beauty: Moving from Bricks and Mortar to Digital Disruption

Dec 09, 2019 • 5 min read

Building Successful Advent Calendar Marketing Campaigns for the Beauty Industry

Aug 22, 2019 • 4 min read

How To Pick Your Competitive Benchmarks

Aug 22, 2019 • 4 min read

3 Reporting Tools To Get the Most Out of Your eCommerce Strategy

Aug 22, 2019 • 5 min read

How To Do a Competitors Analysis in 7 Easy Steps

Aug 21, 2019 • 4 min read

Data-Driven Decision Making: 5 Practical Steps for Businesses

Aug 16, 2019 • 4 min read

Market Research Methods: 4 Ways to Streamline Your Process

Jul 24, 2019 • 4 min read

6 Mistakes To Avoid With Your Instagram Marketing Strategy

Jun 20, 2019 • 4 min read

What is Social Media Monitoring, and Why Is It Key for Audience Research?

Jun 20, 2019 • 4 min read

PR Crisis Management: Tools and Tips for Comms Teams

Apr 29, 2019 • 4 min read

3 Ways of Using Data to Track Consumer Buying Behaviour

Apr 29, 2019 • 7 min read

etail, media, influencer marketing

The Future of Ecommerce: 9 Essential Beauty Industry Statistics