Optimise online retail conversions, influencer marketing and media strategy with granular product-level beauty data. React to market changes through category benchmarking and competitor insights using our platform that is the global standard for beauty industry analytics.
Grow value market share
Use data analytics to make informed media and etail decisions that will drive sales conversion rates
Protect and enhance your brand equity
Understand how your brand is represented by influencers, the media and online retail
Respond to changing markets quickly
Daily global insights at a category level enable you to respond quickly to the evolving competitor landscape
Optimise media and etail investments
Measure earned media coverage and etail compliance to establish how best to allocate your budgets
Find out what happened in 2022 and how it compared to 2021. Our latest report includes valuable insights on
Make better-informed brand communications decisions on a local, global and campaign level
Thought leadership and insights into beauty industry issues and trends to help you get optimal results from your data
Achieve optimal competitive impact by efficiently allocating budget across media and brand campaigns
Support global standardisation of reporting across your brands within a defined competitor list in print, online and social media
Monitor the effectiveness and measure the ROI of influencers and media used in targeted global campaign activity
Drive measurable global influencer marketing programs by transforming how you identify and track the best influencers
Instant access to the latest digital product and advertising imagery to inform current and future activity