grow your beauty brand by making informed decisions

monitor and measure your influencer and online retail relationships using beauty industry data to build targeted brand strategies

solutions
book demo
Puig-Logo-600-260-Charcoal
LOreal-Logo-600-260-Charcoal
Revlon-Logo-600-260-Charcoal
Coty-Logo-600-260-Charcoal
Group-Loccitane-Logo-600-260-Charcoal
MMI-Huda-Beauty-Logo-Grey
KGA-Logo-600-260-Charcoal
Floral-Street-Logo-600-260-Charcoal
SEEN-GROUP-Logo-600-260-Charcoal
Body-Shop-Logo-600-x-260-Charcoal
Blanket-PR---mmi-Grey
Babor-Logo-600-Charcoal
MMI-Client-Logos-Trace-Dkr

increase sales by maximising your brand presence

 

Optimise online retail conversions, influencer marketing and media strategy with granular product-level beauty data. React to market changes through category benchmarking and competitor insights using our platform that is the global standard for beauty industry analytics.

Grow value market share 

Use data analytics to make informed media and etail decisions that will drive sales conversion rates

Protect and enhance your brand equity

Understand how your brand is represented by influencers, the media and online retail

Respond to changing markets quickly

Daily global insights at a category level enable you to respond quickly to the evolving competitor landscape

Optimise media and etail investments

Measure earned media coverage and etail compliance to establish how best to allocate your budgets

April 2023

beauty industry UK & Ireland media wrap-up 2023

Find out what happened in 2022 and how it compared to 2021.  Our latest report includes valuable insights on

  • beauty mentions
  • media mentions by type and category
  • top brands, products and categories and
  • TikTok influencer trends and rankings
download report

solutions exclusively built with the beauty industry, for the beauty industry

https://f.hubspotusercontent00.net/hubfs/8031552/MEDIA.png https://f.hubspotusercontent00.net/hubfs/8031552/MEDIA_W.png

Make better-informed brand communications decisions on a local, global and campaign level

learn more
https://f.hubspotusercontent00.net/hubfs/8031552/ETAIL.png https://f.hubspotusercontent00.net/hubfs/8031552/ETAIL%20W.png

Drive conversions by gaining control of your online retailer presence

learn more
https://f.hubspotusercontent00.net/hubfs/8031552/INSIGHTS.png https://f.hubspotusercontent00.net/hubfs/8031552/INSIGHTS%20W.png

Thought leadership and insights into beauty industry issues and trends to help you get optimal results from your data

learn more
mediaPRO mediaPRO-W

Achieve optimal competitive impact by efficiently allocating budget across media and brand campaigns

learn more
mediaSELECT mediaSELECT-W

Support global standardisation of reporting across your brands within a defined competitor list in print, online and social media

learn more
mediaCAMPAIGN mediaCAMPAIGN W

Monitor the effectiveness and measure the ROI of influencers and media used in targeted global campaign activity

learn more
influencerIMPACT-HP-Col influencerIMPACT-HP-White

Drive measurable global influencer marketing programs by transforming how you identify and track the best influencers

learn more
adCHECK-1 adCHECK-W-1

Optimise co-op share of voice and quality of execution to drive retail sales

learn more
shalfVIEW shelfVIEW W

Optimise online retail sales conversions and manage brand equity

learn more
pricePOINT pricePOINT W

Get in-depth evidence of retailer pricing and promotional activities

learn more
marketPROTECT marketPROTECT W

Get concrete evidence of unauthorised selling by regional marketplaces

learn more
imageBANK imageBANK W

Instant access to the latest digital product and advertising imagery to inform current and future activity

learn more
INSIGHTS INSIGHTS W

Bespoke reporting and consulting to answer your business questions

learn more
INSIGHTS INSIGHTS W

Overlay sales data to understand the impact of media and retail investments

learn more
INSIGHTS INSIGHTS W

Beauty industry experts to support your go to market strategies

learn more

No sub products available

No sub products available

"the cleanest product catalogue in beauty analytics"




950+

brands monitored

 




44,500

products in 2020

 



265

beauty categories

 

 book demo

why choose mmi?

 

  • mmi solutions are the global standard in beauty industry data analytics
  • our beauty industry experience and proprietary data cannot be matched
  • built for the beauty industry with the beauty industry  
  • our solutions deliver actionable intelligence to help you increase online sales
  • our data is collected and organised exclusively for beauty industry needs at the level you need
Pink-Makeup-Powder-V2

latest articles

How to Drive the Best Outcomes From Your Beauty Brand’s Communications Campaigns
How to Drive the Best Outcomes From Your Beauty Brand’s Communications Campaigns
  As the beauty industry expands – both with newcomer brands and product launches – it’s becoming harder to get your communications...
How to Use Influencer Marketing Insights to Improve Your Campaign ROI
How to Use Influencer Marketing Insights to Improve Your Campaign ROI
The impact of influencer marketing is notoriously tricky to track. When beauty brands first teamed up with creators, linking the customer...
5 Ways Beauty Brands Are Driving Marketing Innovation in 2023
5 Ways Beauty Brands Are Driving Marketing Innovation in 2023
Just when you think everything has been done in the world of beauty marketing, new, cutting-edge technology and strategy shake-ups emerge...

get in touch