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achieve optimal competitive impact by efficiently allocating budget across media and brand campaigns

how mediaPRO helps


mediaPRO is an analytics platform that tracks a proprietary media list across print, online and social for 950 brands offering industry benchmarking in 6 beauty categories
Understand with product and category level data, if my earned media budget and communications strategy is delivering to expectation
Understand which media/influencers my competitors are working with in a paid capacity
Establish the EMV return on campaigns and ongoing earned media investment
Allocate budgets to deliver competitive advantage through gap analysis of media
Effectively allocate team resources to achieve departmental KPI’s
Establish whether an ambassador is yielding the expected return of coverage
Produce standardised reports to understand the success of communications activity across print, online and social media
Discover if retailers are supporting the brand communications strategy
Accurately track coverage and efficiently share media successes with the business

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"MMI gives great insight into our results and visibility of key competitor brand’s coverage. It is a great way to understand the media landscape and track our results so we can improve month on month. "

Livvy Kauffman
Groupe L'Occitane

features


Total market view of beauty industry provides benchmarking compared to the competition in print, online, YouTube, Instagram, Instagram Stories
Instagram stories data without influencers having to be connected to the platform
Extensive coverage drivers: search for mentions based on celebrity, key message, retailer
Coverage book creation for best of press reporting
EMV and reach of paid and earned activities compared to the total beauty market
Customised daily alerts for your own brands and for competitor brands

related media solutions


mediaSELECT Logo Website

Support global standardisation of reporting  across your brands within a defined competitor list in print, online and social media

mediaCAMPAIGN Logo Website

Monitor the effectiveness and measure the ROI of influencers and media used in targeted global campaign activity

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