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Sep 16, 2021

Tracking Your Beauty Media Coverage Just Got Easier

If your beauty brands is gaining high volumes of media coverage, it can be tricky to trawl through pages upon pages of buzz to find the exact mention you’re looking for. That’s why mmi is delighted to announce the arrival of our new Coverage Finder; a just-launched function that makes finding and filtering coverage easier than ever before.

Available now to all users of our mediaPRO and mediaSELECT services, it cuts down time spent searching for that one certain magazine feature or influencer post. The Coverage Finder has a number of filters that allow users to quickly identify, view and organise their media coverage across print, digital and social media.

Using the function, you can now filter coverage by:

  • Campaign
  • Brand
  • Country
  • Media type
  • Publication

These filters span your full collection of coverage, showing new and historical mentions. A key feature of this new release means that you can now search for coverage using an online URL too. Doing so saves you and your team time that’s usually spent on tracking down specific coverage so you can see its earned media value (EMV) or reach.

Coverage Finder also makes reporting and monthly coverage checks simpler. When pulling data together, you can quickly locate the necessary mentions and their associated metrics. mmi MEDIA has always been a time-saving platform that allows beauty communications professionals to quickly monitor, identify and sort their coverage. Now, this new functionality takes that efficiency to the next level.

If you’re an existing mmi media client, you can start using the Coverage Finder now. Head to your mediaPRO and mediaSELECT platforms to reap the benefits of the new fast filtering system. If you’re not yet a client and would like to see mmi media in action, get in touch and book a demo. We’ll show you how efficient tracking media coverage can be.

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September 16, 2021