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get in-depth evidence of retailer pricing and promotional activities

how pricePOINT helps


pricePOINT is a global analytics platform that tracks daily SKU pricing and promotional mechanics. It helps you

Understand over time how my products are priced and discounted compared to competing lines
Establish the most effective etail sites and pricing strategy for new product launches
Monitor the level of site-wide blanket promotional activity to understand the impact on SKU final selling price
Measure if promotions are being correctly executed across my brand portfolio and monitor competitor activity to refine promotional strategy

€300k missed sales opportunities saved

through minimising out of stock over top 3 SKU's over key period for a client

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features


Beauty industry standard data structure with analysis by brand, line and SKU, company and etailer
 
Comprehensive analysis of price trends and average prices in authorised and unauthorised, travel retail and grey market
Daily tracking of SKU price and applied discounting including side-wide blanket promotion activity
Unique tracking of timing, frequency and content of gift with purchase, samples and gift sets

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"The price monitoring helps us identify trends, rationalise sales data and informs our pricing strategy. The dashboard was set up quickly and was tailored for our needs. The team are responsive and always around to support your business needs."

Adam Jackson, Digital Manager
Kenneth Green

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