our journey to become

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the global standard for beauty industry analytics

 

 

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We are proud of our rich heritage. We have served the beauty industry since 2005 and have evolved our products and services to meet the needs of our beauty clients

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mymarketmonitor.com
launched
Web 2.0 PR SaaS

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Re-branded
to My Market Insight
Beauty PR insights
Acquired by WISE

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etail
services
Beauty marketing insights
 Product development
into etail services

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Re-branded
to mmi

Global standard for beauty industry analytics 

why mmi?

 

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth.  We help brands to optimise the consumer journey and maximise their return on investment through media and online retail analytics.

our beauty industry experience and focus cannot be matched

our beauty industry proprietary data is unrivalled

our platform and services are tailormade to beauty industry needs

mmi raises £4.5 million investment

We are thrilled to share the news that mmi has raised £4.5 million from angel investors to fund our next wave of expansion and data innovation. 

Our latest funding round was led by Nigel Wray, who previously invested in Domino’s Pizza, Nutmeg Saving and Investment, and Belluscura plc. Lord Stanley Fink, an existing mmi investor, also made a follow-on investment in this round.

mmi solutions

 

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Make better-informed brand communications decisions on a local, global and campaign level

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Drive conversions by gaining control of your online retailer presence

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Thought leadership and insights into beauty industry issues and trends to help you get optimal results from your data

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"we selected mmi due to the user-friendly and intuitive interface, its reporting capabilities, and the ability to segment the brand data by category.  The mediaSELECT tool was the best of all those considered by the global PR team"

Remi Mobolade, Global PR Manager
Huda Beauty

read case study

our values

 

uniqueness

Our unique fusion of cutting-edge technologies and in-depth human analysis provides market leading data that enables you to have a complete view of your market

innovation

Our data insights allow us to deliver tailored services and contribute significantly to our clients’ PR, communications, online co-op advertising, influencer marketing and etail strategies

trust

We only serve the beauty industry. We uphold the highest standards of data quality to deliver clean, trusted and easy-to-access data

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leadership team

Christian Eckley
CEO
Leonora Eckley
Marketing Director
Caroline Van Der Poel-Bultman
Operations Director
Kevin Flaherty
Business Unit Director - etail
Antongiulio La Corte
Business Unit Director - influencerIMPACT
Kishan Kumar
CTO
Arnaud Marchal
Head of Infrastructure
Cheryl McDonald
Client Service & Implementation Director
Tracey Schokman
Business Unit Director - media

board of directors

Dipankar Shewaram
Chairman
Mike Ramseyer
Non-Executive Director
Peter Wakeham
Non-Executive Director
Olivier Marret
Non-Executive Director
Steffen Seiferth
Non Executive Director
Jordan Fink
Non-Executive Director

monitoring • measuring • informing

 

To reflect the new era, My Market Insight re-branded to mmi Analytics in 2021. This included the launch of new media and etail services in order to bring you deeper levels of data intelligence. 

want to know more?

 

get in touch and we can discuss how we can help your beauty brand monitor and measure your influencer and online retail relationships better so you can build measurable and targeted brand strategies