our journey to become

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the global standard for beauty industry analytics

 

 

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We are proud of our rich heritage. We have served the beauty industry since 2005 and have evolved our products and services to meet the needs of our beauty clients

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mymarketmonitor.com
launched
Web 2.0 PR SaaS

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Re-branded
to My Market Insight
Beauty PR insights
Acquired by WISE

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etail
services

Beauty marketing insights
Product development
into
etail services

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Re-branded
to mmi

Global standard for beauty industry analytics 

why mmi?


 

our beauty industry experience and focus cannot be matched

our beauty industry proprietary data is unrivalled

our platform and services are tailormade to beauty industry needs

our values


 

uniqueness

Our unique fusion of cutting-edge technologies and in-depth human analysis provides market leading data that enables you to have a complete view of your market

innovation

Our data insights allow us to deliver tailored services and contribute significantly to our clients’ PR, communications, online co-op advertising, influencer marketing and etail strategies

trust

We only serve the beauty industry. We uphold the highest standards of data quality to deliver clean, trusted and easy-to-access data

monitoring • measuring • informing


 

To reflect the new era, My Market Insight has just re-branded to mmi Analytics. This includes the launch of new media and etail services in order to bring you deeper levels of data intelligence. 

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leadership team


Christian Eckley
CEO
Leonora Eckley
Marketing Director
Arnaud Marchal
CTO
Caroline Van Der Poel-Bultman
Operations Director
Antongiulio La Corte
Product & Professional Services
John Gaylor
Business Unit Director - media
Kevin Flaherty
Business Unit Director - etail
Cheryl McDonald
Client Service & Implementation Director

board of directors


Dipankar Shewaram
Chairman
Mike Ramseyer
Non-Executive Director
Peter Wakeham
Non-Executive Director
Olivier Marret
Non-Executive Director
Steffen Seiferth
Non-Executive Director
Jordan Fink
Non-Executive Director

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“mmi’s data platform helps us identify the target journalists and influencers we want to reach for all our different brands as well as evaluate our campaigns to glean insights and key learning’s from to improve our performance in the future.”

Paula Smith, PR Director, Revlon Prestige Division
(Elizabeth Arden & Prestige Licence Fragrances)

 

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get in touch