bareMinerals need to understand the beauty industry landscape and benchmark against their competitors. An ever-growing focus on social media required the brand to integrate social into its communications reporting with accurate data to support investment plans.
mmi's media monitoring service includes social media activity, enabling more strategic planning and ultimately, more successful PR campaigns for bareMinerals. Results are quantified allowing bareMinerals to accurately record key wins and big achievements.
mmi's insight’s analytics solution has helped bareMinerals to evaluate PR campaigns with in-depth, accurate data and quantify the success of each campaign and allow for strategic planning for future projects.
Anna HIRSCH, Senior Communications & Digital Engagement Manager
bareMinerals & BUXOM
UK & IRELAND