bareMinerals Case Study

a media communications insight platform allowed bareMinerals to benchmark against competing brands and report on their print, online and social media activity.

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the challenge

bareMinerals need to understand the beauty industry landscape and benchmark against their competitors. An ever-growing focus on social media required the brand to integrate social into its communications reporting with accurate data to support investment plans.

the solution

mmi's media monitoring service includes social media activity, enabling more strategic planning and ultimately, more successful PR campaigns for bareMinerals. Results are quantified allowing bareMinerals to accurately record key wins and big achievements.

benefits for bareMinerals

mmi's insight’s analytics solution has helped bareMinerals to evaluate PR campaigns with in-depth, accurate data and quantify the success of each campaign and allow for strategic planning for future projects.

mmi Analytics is an instrumental tool at bareMinerals and Buxom. Being able to analyse your results in such depth, allows strategic planning, in order to increase PR rankings and EMV, ultimately enhancing brand love and awareness.  It’s so important for the team to be able to share achievements internally.


Anna HIRSCH, Senior Communications & Digital Engagement Manager
bareMinerals & BUXOM

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