---
title: Things to consider when planning Christmas Fragrance Campaigns in 2021 | resources | mmi
description: This ebook explores how the fragrance industry adapted through 2020 – and what that means for 2021’s seasonal sales period.
image: https://www.mmi-analytics.com/hubfs/Offers/Things%20to%20consider%20when%20planning%20Christmas%20Fragrance%20Campaigns%20in%202021/Graphics/Website/Planning-Fragrance-Campaigns-2021-Page-Thumbnail.jpg
---

#### Shifts and trends in the Fragrance industry during 2020

# Things to consider when planning Christmas fragrance campaigns in 2021

### What were the Fragrance trends in 2020 and what can we learn from them?

By the end of 2020, the percentage of online sales had increased by 45% compared to 2019.

This ebook explores how the fragrance industry adapted through 2020 – and what that means for 2021’s seasonal sales period.  Highlights include:

- Bringing scent to life online
- Changes in the gifting landscape
- Co-op advertising on etailer websites

### get the ebook

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