Shifts and trends in the Fragrance industry during 2020

Things to consider when planning Christmas fragrance campaigns in 2021

What were the Fragrance trends in 2020 and what can we learn from them?

By the end of 2020, the percentage of online sales had increased by 45% compared to 2019.

This ebook explores how the fragrance industry adapted through 2020 – and what that means for 2021’s seasonal sales period.  Highlights include:

  • Bringing scent to life online
  • Changes in the gifting landscape
  • Co-op advertising on etailer websites

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