Fragrance Foundation - Hot Off The Press 2022

The resilience of

2021 media and etail presence in review

We presented etail and media highlights at the 2022 Fragrance Foundation; Hot off the Press virtual event on the 8th of February.

What were the fragrance trends in 2021 and what can we learn from them? We looked at the data within the industry in terms of media and etail presence including:

Media highlights

  • Brands with the most mentions
  • Female and male fragrance products
  • Brand ambassadors
  • Fragrance influencers on TikTok


Etail Highlights

  • Future split of online and in-store shopping
  • Brand share of voice across retailers
  • Gift set trends
  • Discounted SKU's

Watch the replay now!