---
title: Fragrance Foundation - Hot off the press 2021 | resources | mmi
description: What were the trends in 2020 and what can we learn from them?  Watch a replay of our presentation at the 2021 Fragrance Foundation virtual event.
image: https://www.mmi-analytics.com/hubfs/Offers/Fragrance%20Foundation%20Video%202021/Fragrance-Foundation-2020-Presentation-Video-Cover.jpg
---

# Fragrance Foundation - Hot Off The Press 2021

### What were the trends in 2020 and what can we learn from them?

Watch a replay of our presentation at the 2021 Fragrance Foundation; Hot off the Press virtual event in February. 

We looked at the data trends within the industry and what happened on Black Friday 2020.

![](https://px.ads.linkedin.com/collect/?pid=3352521&fmt=gif)