bouncing back from COVID: maximising the opportunity for beauty brands
Over the last 15 months, we’ve seen every aspect of the beauty business transform in unrecognisable ways. Whilst its ever-evolving nature has allowed it to remain resilient in the face of adversity. The big question is - what comes next?
In this webinar, we explored the changing beauty landscape. mmi’s Data Insights and Analytics Manager Sophia Rendora shared a data overview of the evolving media and etail disciplines to reveal what’s changed since the pandemic began, and what the first few weeks of an open economy have unveiled.
Our CEO, Christian Eckley, Saverio Bianchi from Atelier & Avenue and Owen Hughes from StoreDAQ discussed:
How the beauty industry is adjusting to the new environment.
What changes have been adopted by pure-players and omni-channel retailers.
Whether media strategies and retail strategies are becoming more aligned.