Optimising the customer journey through third-party data
Kevin Flaherty, our Business Unit Director gave a presentation on "Optimising the Customer Journey Through Third Party Data" at the Beauty Trends and Innovations conference in September. Kevin discussed a key trend emerging in ecommerce: the convergence of media and etail strategies.
make better-informed brand communications decisions on a local, global and campaign level
drive conversions by optimising your online retailer presence