Kevin highlighted ways brands can navigate this market transformation, showing how the right data can help them make fact-based decisions that will elevate their ecommerce success. Kevin revealed:
- Share of voice (SOV) data for the beauty industry’s biggest launches in 2021.
- How the alignment of key media and ecommerce investments in the crucial fourth quarter of the year – beauty’s most lucrative key consumer period – can help brands drive tangible success.
- Ways to get more out of your media budget and improve the customer journey by interpreting share of voice data, and translating it into actionable insights.
Watch the replay to get a clearer understanding of media spend within the context of retail activity.