Elizabeth Arden wanted to achieve precise targeting of high quality PR coverage and EMV across both traditional print and online and social.
Keeping Elizabeth Arden ranked in the top ten brands in terms of PR value is a key business metric for Paula Smith, PR Director for Elizabeth Arden at Revlon UK.
We implemented mediaPRO to allow them to measure their EMV to ensure they are meeting business objectives.
This allows Elizabeth Arden to
mediaPRO has helped Elizabeth Arden to more accurately target titles, journalists and Social Influencers who are most likely to generate the high quality, science-led content the brand is looking for.
This data has enabled Arden to adjust brand spend based on empirical insights and ultimately consistently achieve high levels of EMV.
Paula Smith, PR Director, Revlon Prestige Division
(Elizabeth Arden & Prestige Licence Fragrances)