Optimise online retail conversions, influencer marketing and media strategy with granular product-level beauty data. React to market changes through category benchmarking and competitor insights using our platform that is the global standard for beauty industry analytics.
Grow value market share
Use data analytics to make informed media and etail decisions that will drive sales conversion rates
Protect and enhance your brand equity
Understand how your brand is represented by influencers, the media and online retail
Respond to changing markets quickly
Daily global insights at a category level enable you to respond quickly to the evolving competitor landscape
Optimise media and etail investments
Measure earned media coverage and etail compliance to establish how best to allocate your budgets
Make better-informed brand communications decisions on a local, global and campaign level.
Track a proprietary media list across print, online and social for 950 brands with industry benchmarking in 6 beauty categories.
Achieve optimal competitive impact by efficiently allocating budget across media and brand campaigns
Support global standardisation of reporting across your brands within a defined competitor list in print, online and social media
Monitor the effectiveness and measure the ROI of influencers and media used in targeted global campaign activity
"we selected mmi due to the user-friendly and intuitive interface, its reporting capabilities, and the ability to segment the brand data by category. The mediaSELECT tool was the best of all those considered by the global PR team"
Remi Mobolade, Global PR Manager
Drive conversions by gaining control of your online retailer presence.
Track authorised and grey market retailers and build SKU-level pricing and promotional strategies including GWP, to optimise conversion rates and digital asset compliance.
"The etail tool saves everyone in the team a lot of manual work which makes us work more efficiently and effectively.
Every new update improves the tool even more and we can share every insight via easy output functions. We don’t want to work without it anymore."
Sarah Tramp (Key Account Manager Online Business) at Dr. Babor
our data is collected and organised exclusively for beauty industry needs at the level you need
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