grow your beauty brand by making informed decisions

monitor and measure your influencer and online retail relationships using beauty industry data to build targeted brand strategies


increase sales by maximising your beauty brands presence

Optimise online retail conversions, influencer marketing and media strategy with granular product-level beauty data. React to market changes through category benchmarking and competitor insights using our platform that is the global standard for beauty industry analytics.

Grow value market share 

Use data analytics to make informed media and etail decisions that will drive sales conversion rates

Protect and enhance your brand equity

Understand how your brand is represented by influencers, the media and online retail

Respond to changing markets quickly

Daily global insights at a category level enable you to respond quickly to the evolving competitor landscape

Optimise media and etail investments

Measure earned media coverage and etail compliance to establish how best to allocate your budgets

media solutions for the beauty industry

Make better-informed brand communications decisions on a local, global and campaign level.

Track a proprietary media list across print, online and social for 950 brands with industry benchmarking in 6 beauty categories.


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Achieve optimal competitive impact by efficiently allocating budget across media and brand campaigns

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Support global standardisation of reporting across your brands within a defined competitor list in print, online and social media

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Monitor the effectiveness and measure the ROI of influencers and media used in targeted global campaign activity

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"we selected mmi due to the user-friendly and intuitive interface, its reporting capabilities, and the ability to segment the brand data by category.  The mediaSELECT tool was the best of all those considered by the global PR team"

Remi Mobolade, Global PR Manager



etail solutions for the beauty industry

Drive conversions by gaining control of your online retailer presence.

Track authorised and grey market retailers and build SKU-level pricing and promotional strategies including GWP, to optimise conversion rates and digital asset compliance.


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Optimise online co-op advertising share of voice and quality of execution to drive etail conversion

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Protect your brand equity and optimise online retail sales conversions

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Monitor how my products are priced and promoted by etailers versus the competition

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Identify grey market sellers, protect your brand and stop losing sales revenue

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Always have your finger on the pulse of past and current brand identity images

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manual work reduced, making the Dr. Babor team more effective

"The etail tool saves everyone in the team a lot of manual work which makes us work more efficiently and effectively.

Every new update improves the tool even more and we can share every insight via easy output functions. We don’t want to work without it anymore."

Sarah Tramp (Key Account Manager Online Business) at Dr. Babor

why choose mmi solutions for your beauty brand?

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mmi solutions are the global standard in beauty industry data analytics
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our beauty industry experience and proprietary data cannot be matched
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our data is collected and organised exclusively for beauty industry needs at the level you need

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our solutions deliver actionable intelligence to help you increase online sales
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built for the beauty industry with the beauty industry

"the cleanest product catalogue in beauty analytics"


brands monitored



products in 2020



beauty categories


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