grow your beauty brand by making informed decisions

monitor and measure your influencer and online retail relationships using beauty industry data to build targeted brand strategies

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increase sales by maximising your brand presence


 

Optimise online retail conversions, influencer marketing and media strategy with granular product-level beauty data. React to market changes through category benchmarking and competitor insights using our platform that is the global standard for beauty industry analytics.

Grow value market share 

Use data analytics to make informed media and etail decisions that will drive sales conversion rates

Protect and enhance your brand equity

Understand how your brand is represented by influencers, the media and online retail

Respond to changing markets quickly

Daily global insights at a category level enable you to respond quickly to the evolving competitor landscape

Optimise media and etail investments

Measure earned media coverage and etail compliance to establish how best to allocate your budgets

"the cleanest product catalogue in beauty analytics"




950+

brands monitored

 




44,500

products in 2020

 



265

beauty categories

 

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solutions exclusively built with the beauty industry, for the beauty industry


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Make better-informed brand communications decisions on a local, global and campaign level

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Drive conversions by gaining control of your online retailer presence

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Thought leadership and insights into beauty industry issues and trends to help you get optimal results from your data

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Achieve optimal competitive impact by efficiently allocating budget across media and brand campaigns

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Support global standardisation of reporting across your brands within a defined competitor list in print, online and social media

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Monitor the effectiveness and measure the ROI of influencers and media used in targeted global campaign activity

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Drive measurable global influencer marketing programs by transforming how you identify and track the best influencers

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Optimise co-op share of voice and quality of execution to drive retail sales

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Optimise online retail sales conversions and manage brand equity

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Get in-depth evidence of retailer pricing and promotional activities

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Get concrete evidence of unauthorised selling by regional marketplaces

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Instant access to the latest digital product and advertising imagery to inform current and future activity

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Bespoke reporting and consulting to answer your business questions

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Overlay sales data to understand the impact of media and retail investments

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Beauty industry experts to support your go to market strategies

2020 UK & Ireland beauty media wrap up report

Over the course of 2020, the UK beauty industry saw an 8% increase in editorial earned media value (EMV).  Read about this and other and key data points from 2020 in our latest media wrap up report

get report

why choose mmi?


 

  • mmi solutions are the global standard in beauty industry data analytics
  • our beauty industry experience and proprietary data cannot be matched
  • built for the beauty industry with the beauty industry  
  • our solutions deliver actionable intelligence to help you increase online sales
  • our data is collected and organised exclusively for beauty industry needs at the level you need
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